Version 24.5.2018
Data Processing Directory, Privacy Assessment and Privacy Officer
§1. Data processing directory
Name and contact details of the responsible person:
For the processing of the data and thus data controller and operator of the website is
VDM Academy GmbH
Roland M. Rupp
Ash ring 13
6300 train
Tel. 041 348 03 30
Mail info@vdm-academy.ch
Which data is processed
Newsletter subscribers store the following data:
e-mail
place of residence
profession
Customers store the following data:
Salutation, first name, last name, street, country, postal code, city, telephone, e-mail, purchased items
From partners (resellers) are saved:
Complete address (see customers) as well as IBAN, BIC, address of the bank
There is no processing of sensitive data.
Legal basis for data processing
Consent of the person concerned
contract
Purpose of data processing
Marketing and sale of merchandise
Newsletter tracking
Our newsletters contain so-called counting pixels resp. Reflinks. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel, the newsletter sender can recognize whether and when an e-mail was opened by a person concerned and which links in the e-mail were called by the person concerned.
Such personal data collected via the counting pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the delivery of newsletters and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Affected persons are at any time entitled to revoke the separate declaration of consent made via the double-opt-in procedure. After revocation, this personal data will be deleted by the controller. A deregistration from the receipt of the newsletter, the newsletter will automatically interpret as a revocation.
Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, as the case may be, by the European directives or regulations or by any other legislator in laws or regulations which the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Privacy Policy on Use and Use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
Each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned automatically by the respective Facebook Component causes a representation of the corresponding Facebook component of Facebook to download. An overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook receives information about which specific underside of our website is visited by the person concerned.
If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website the data subject visits. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and saves this personal data ,
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this happens regardless of whether the person clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the data subject, it can prevent the transfer by logging out of their Facebook account before calling our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which make it possible to suppress data transmission to Facebook, for example, the Facebook blocker of the provider Webgraph, which can be obtained at http://webgraph.com/resources/facebookblocker/. Such applications can be used by the data subject to suppress data transmission to Facebook.
Privacy Policy for use and use of Google Analytics (with anonymization feature)
The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this addendum, the IP address of the Internet access of the data subject will be shortened and anonymised by Google if the access to our website is from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, evaluate the use of our website in order to put together for us online reports that show the activities on our website, and providing other services related to the use of our Internet services.
Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.
The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must re-install the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
Privacy Policy on Use and Use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to pre-defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google's search engine and by displaying advertisements on our website.
If a data subject arrives on our website via a Google ad, a so-called conversion cookie will be stored on Google's information technology system by Google. What cookies are, has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. About the conversion cookie is, if the cookie has not yet expired, traced whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether an affected person who came to our website via an AdWords ad generated revenue, ie, completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future , Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify the data subject.
The conversion cookie stores personally identifiable information, such as the web pages visited by the affected person. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to Google's interest-based advertising. To do this, the person concerned must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there.
Additional information and Google's privacy policy can be found at www.google.com/intl/en/policies/privacy/.
Privacy Policy for Use and Use of LinkedIn
The controller has integrated components from LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn's operating company is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy Policy outside the United States is handled by LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time you visit our website, which has a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the subject to download a corresponding representation of the LinkedIn component. More information about the LinkedIn plug-ins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns about the specific bottom of our website visited by the affected person.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website which specific bottom of our website the data subject visits. This information is collected through the LinkedIn component and linked by LinkedIn to the affected LinkedIn's LinkedIn account. If the affected person activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.
LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is simultaneously logged into LinkedIn at the time of accessing our website; this happens regardless of whether the person clicks on the LinkedIn component or not. If the affected person does not want to transmit this information to LinkedIn, the latter can prevent it from logging out of their LinkedIn account before visiting our website.
At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the ability to opt out of email messages, text messages, and targeted ads, as well as manage ad settings. LinkedIn also uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. LinkedIn's privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
Privacy Policy on Use and Use of Twitter
The controller has integrated Twitter components on this website. Twitter is a multilingual publicly available microblogging service where users can post and distribute so-called tweets, which are limited to 140 characters. These short messages are available to anyone, including non-Twitter subscribers. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Twitter also allows you to address a broad audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component causes to download a presentation of the corresponding Twitter component of Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of the integration of the Twitter component is to allow our users to redistribute the contents of this website, to promote this website in the digital world and to increase our visitor numbers.
If the data subject is simultaneously logged in to Twitter, Twitter recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website visits the data subject. This information is collected through the Twitter component and assigned through Twitter to the affected person's Twitter account. If the person concerned activates one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned simultaneously logs on to Twitter at the time of access to our website; this happens regardless of whether or not the subject clicks on the Twitter component. If such a transfer of this information to Twitter is not wanted by the person concerned, it can prevent the transfer by logging out of their Twitter account before calling our website.
The applicable privacy policies of Twitter are available at https://twitter.com/privacy?lang=en.
Privacy Policy for Use and Use of Xing
The controller has integrated components from Xing on this website. Xing is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. The individual users can create a personal profile at Xing. Companies can, for example, create company profiles or publish job offers on Xing.
The operating company of Xing is XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages on this website is called up by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the person concerned is automatically identified by the respective Xing Component causes a representation of the corresponding Xing component of Xing to be downloaded. More information about the Xing plug-ins can be found at dev.xing.com/plugins. As part of this technical process, Xing is aware of which specific bottom of our website is visited by the person concerned.
If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific bottom of our website visited the person concerned. This information is collected by the Xing component and assigned by Xing to the affected Xing account. If the person concerned activates one of the Xing buttons integrated on our website, for example the "Share" button, Xing assigns this information to the personal Xing user account of the person concerned and stores this personal data.
Xing always receives information from the Xing component that the data subject has visited our website if the data subject is simultaneously logged in to Xing at the time of accessing our website; this happens regardless of whether or not the affected person clicks on the Xing component. If such a transfer of this information to Xing by the person concerned is not intended, it can prevent the transfer by logging out of your Xing account before calling our website.
Xing's privacy policy, available at www.xing.com/privacy, provides insight into the collection, processing and use of personal information by Xing. In addition, Xing has posted privacy notices for the XING Share button at www.xing.com/app/share.
Data security measures
Backups are performed by the software providers - the data is stored on their systems. We only have access to the data as the responsible person (s).
data minimization
For the purpose of data minimization, only the system-relevant data of the interested parties and customers are collected and stored.
Notification of data breaches to the data protection authority
So far, no data breaches have occurred, so there was no need to report data breaches to the DPA. In the event of a possible data breach with the risk for the rights and freedoms of those affected, this will be reported to the supervisory authority within 72 hours in accordance with the DSGVO.
Deletion of prospect or customer data
As soon as a newsletter subscriber unsubscribes to the mailing software, the data is automatically deleted.
Customer data may not be deleted for legal proof reasons.
Categories of data subjects and personal data
Affected persons are those who have registered on the WebSite for a webinar or a newsletter.
The persons concerned mainly come from the German-speaking area.
Category of recipients
The data is stored in the software of the webinar provider and the mailing provider, there is no data transfer to third parties.
We only have access to the data as the person responsible (r).
Possible transmission of data to a country outside the EU
Since our company is based in Switzerland, data is transmitted exclusively to Switzerland.
Information notes to those affected
These are available on the website of our company.
§2. Privacy Impact Assessment
We do not process any sensitive data or profiling. In addition, there is no systematic and comprehensive assessment of personal aspects, because only the data required for the respective measure (order processing, newsletter) are collected and stored.
There is therefore very little or no risk of infringement of rights of data subjects.
§3. Data Protection Officer
In our view, the appointment of a data protection officer is not absolutely necessary because there is no extensive processing of sensitive data and no extensive, regular and systematic monitoring of persons.
The managing director, Roland M. Rupp, is responsible for all questions regarding data protection.
Data Processing Directory, Privacy Assessment and Privacy Officer
§1. Data processing directory
Name and contact details of the responsible person:
For the processing of the data and thus data controller and operator of the website is
VDM Academy GmbH
Roland M. Rupp
Ash ring 13
6300 train
Tel. 041 348 03 30
Mail info@vdm-academy.ch
Which data is processed
Newsletter subscribers store the following data:
place of residence
profession
Customers store the following data:
Salutation, first name, last name, street, country, postal code, city, telephone, e-mail, purchased items
From partners (resellers) are saved:
Complete address (see customers) as well as IBAN, BIC, address of the bank
There is no processing of sensitive data.
Legal basis for data processing
Consent of the person concerned
contract
Purpose of data processing
Marketing and sale of merchandise
Newsletter tracking
Our newsletters contain so-called counting pixels resp. Reflinks. A counting pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded pixel, the newsletter sender can recognize whether and when an e-mail was opened by a person concerned and which links in the e-mail were called by the person concerned.
Such personal data collected via the counting pixels contained in the newsletters will be stored and evaluated by the controller in order to optimize the delivery of newsletters and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Affected persons are at any time entitled to revoke the separate declaration of consent made via the double-opt-in procedure. After revocation, this personal data will be deleted by the controller. A deregistration from the receipt of the newsletter, the newsletter will automatically interpret as a revocation.
Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, as the case may be, by the European directives or regulations or by any other legislator in laws or regulations which the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Privacy Policy on Use and Use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
Each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned automatically by the respective Facebook Component causes a representation of the corresponding Facebook component of Facebook to download. An overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook receives information about which specific underside of our website is visited by the person concerned.
If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website the data subject visits. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and saves this personal data ,
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this happens regardless of whether the person clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the data subject, it can prevent the transfer by logging out of their Facebook account before calling our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which make it possible to suppress data transmission to Facebook, for example, the Facebook blocker of the provider Webgraph, which can be obtained at http://webgraph.com/resources/facebookblocker/. Such applications can be used by the data subject to suppress data transmission to Facebook.
Privacy Policy for use and use of Google Analytics (with anonymization feature)
The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this addendum, the IP address of the Internet access of the data subject will be shortened and anonymised by Google if the access to our website is from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, evaluate the use of our website in order to put together for us online reports that show the activities on our website, and providing other services related to the use of our Internet services.
Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.
The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must re-install the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
Privacy Policy on Use and Use of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to pre-defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google's search engine and by displaying advertisements on our website.
If a data subject arrives on our website via a Google ad, a so-called conversion cookie will be stored on Google's information technology system by Google. What cookies are, has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. About the conversion cookie is, if the cookie has not yet expired, traced whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether an affected person who came to our website via an AdWords ad generated revenue, ie, completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future , Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify the data subject.
The conversion cookie stores personally identifiable information, such as the web pages visited by the affected person. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to Google's interest-based advertising. To do this, the person concerned must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there.
Additional information and Google's privacy policy can be found at www.google.com/intl/en/policies/privacy/.
Privacy Policy for Use and Use of LinkedIn
The controller has integrated components from LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn's operating company is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy Policy outside the United States is handled by LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time you visit our website, which has a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the subject to download a corresponding representation of the LinkedIn component. More information about the LinkedIn plug-ins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns about the specific bottom of our website visited by the affected person.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website which specific bottom of our website the data subject visits. This information is collected through the LinkedIn component and linked by LinkedIn to the affected LinkedIn's LinkedIn account. If the affected person activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.
LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is simultaneously logged into LinkedIn at the time of accessing our website; this happens regardless of whether the person clicks on the LinkedIn component or not. If the affected person does not want to transmit this information to LinkedIn, the latter can prevent it from logging out of their LinkedIn account before visiting our website.
At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the ability to opt out of email messages, text messages, and targeted ads, as well as manage ad settings. LinkedIn also uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be refused at https://www.linkedin.com/legal/cookie-policy. LinkedIn's privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
Privacy Policy on Use and Use of Twitter
The controller has integrated Twitter components on this website. Twitter is a multilingual publicly available microblogging service where users can post and distribute so-called tweets, which are limited to 140 characters. These short messages are available to anyone, including non-Twitter subscribers. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Twitter also allows you to address a broad audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Twitter component causes to download a presentation of the corresponding Twitter component of Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of the integration of the Twitter component is to allow our users to redistribute the contents of this website, to promote this website in the digital world and to increase our visitor numbers.
If the data subject is simultaneously logged in to Twitter, Twitter recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website visits the data subject. This information is collected through the Twitter component and assigned through Twitter to the affected person's Twitter account. If the person concerned activates one of the Twitter buttons integrated on our website, the data and information transmitted with it are assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the person concerned has visited our website if the person concerned simultaneously logs on to Twitter at the time of access to our website; this happens regardless of whether or not the subject clicks on the Twitter component. If such a transfer of this information to Twitter is not wanted by the person concerned, it can prevent the transfer by logging out of their Twitter account before calling our website.
The applicable privacy policies of Twitter are available at https://twitter.com/privacy?lang=en.
Privacy Policy for Use and Use of Xing
The controller has integrated components from Xing on this website. Xing is an Internet-based social network that allows users to connect to existing business contacts and make new business contacts. The individual users can create a personal profile at Xing. Companies can, for example, create company profiles or publish job offers on Xing.
The operating company of Xing is XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages on this website is called up by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the person concerned is automatically identified by the respective Xing Component causes a representation of the corresponding Xing component of Xing to be downloaded. More information about the Xing plug-ins can be found at dev.xing.com/plugins. As part of this technical process, Xing is aware of which specific bottom of our website is visited by the person concerned.
If the data subject is logged in to Xing at the same time, Xing recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific bottom of our website visited the person concerned. This information is collected by the Xing component and assigned by Xing to the affected Xing account. If the person concerned activates one of the Xing buttons integrated on our website, for example the "Share" button, Xing assigns this information to the personal Xing user account of the person concerned and stores this personal data.
Xing always receives information from the Xing component that the data subject has visited our website if the data subject is simultaneously logged in to Xing at the time of accessing our website; this happens regardless of whether or not the affected person clicks on the Xing component. If such a transfer of this information to Xing by the person concerned is not intended, it can prevent the transfer by logging out of your Xing account before calling our website.
Xing's privacy policy, available at www.xing.com/privacy, provides insight into the collection, processing and use of personal information by Xing. In addition, Xing has posted privacy notices for the XING Share button at www.xing.com/app/share.
Data security measures
Backups are performed by the software providers - the data is stored on their systems. We only have access to the data as the responsible person (s).
data minimization
For the purpose of data minimization, only the system-relevant data of the interested parties and customers are collected and stored.
Notification of data breaches to the data protection authority
So far, no data breaches have occurred, so there was no need to report data breaches to the DPA. In the event of a possible data breach with the risk for the rights and freedoms of those affected, this will be reported to the supervisory authority within 72 hours in accordance with the DSGVO.
Deletion of prospect or customer data
As soon as a newsletter subscriber unsubscribes to the mailing software, the data is automatically deleted.
Customer data may not be deleted for legal proof reasons.
Categories of data subjects and personal data
Affected persons are those who have registered on the WebSite for a webinar or a newsletter.
The persons concerned mainly come from the German-speaking area.
Category of recipients
The data is stored in the software of the webinar provider and the mailing provider, there is no data transfer to third parties.
We only have access to the data as the person responsible (r).
Possible transmission of data to a country outside the EU
Since our company is based in Switzerland, data is transmitted exclusively to Switzerland.
Information notes to those affected
These are available on the website of our company.
§2. Privacy Impact Assessment
We do not process any sensitive data or profiling. In addition, there is no systematic and comprehensive assessment of personal aspects, because only the data required for the respective measure (order processing, newsletter) are collected and stored.
There is therefore very little or no risk of infringement of rights of data subjects.
§3. Data Protection Officer
In our view, the appointment of a data protection officer is not absolutely necessary because there is no extensive processing of sensitive data and no extensive, regular and systematic monitoring of persons.
The managing director, Roland M. Rupp, is responsible for all questions regarding data protection.